University of Connecticut University of UC Title Fallback Connecticut

Master of Arts

in Survey Research

UConn's Place in Survey Research

Business intelligence using modern technology

For over 35 years, the University of Connecticut has been a hub in the field of Survey Research. Beginning with the hosting of Elmo Roper and George Gallup’s Roper Center to the establishment of the UConn Poll, UConn is committed to the teaching and application of high quality survey methodology and practice. 

UConn offers three online graduate-level options to advance students’ knowledge in the practice of survey research, data collection, data analysis, and public opinion psychology for use in fields such as political polling, market research, and public health.

At UConn, we train survey research professionals, in both traditional and cutting-edge methodologies, to gather data about attitudes, opinions, behaviors, or demographics and analyze that information to answer complex questions about society.

Survey researchers play a critical role in market research, which allows businesses to measure the effectiveness of media campaigns, determine the feasibility of new products and services, and make strategic business decisions. Public opinion polling is an avenue of survey research which helps public and political leaders, as well as non-profit organizations, to gauge public opinion on a variety of topics. Surveys are also an effective tool for policy analysis and program evaluation.

Alumni Profile

Marissa Mack

Portfolio Manager, Sterling National Bank,
Marketing Systems Group

Going back for my Master Degree in Survey Research at UConn was the best decision I have ever made! The courses were well balanced between fundamentals and practicality and the professors were fantastic. The variety of life stages among my fellow students made for great informative discussions. After graduating I received a promotion at work and now concentrate more on research and methods.

Learn more about job prospects for survey researchers below:

  • Bureau of Labor Statistics (Market Analyst)
  • Bureau of Labor Statistics (Survey Researcher)

Survey research jobs are predicted to have a faster than average growth rate in the coming years, with the Bureau of Labor Statistics projecting a 30% increase in the survey research field between 2008 and 2018. The majority of jobs are found in the technical, professional, and scientific areas, although the job can be applied to almost any field. Career advancement and a higher salary usually require an advanced education.