UConn Master of Arts in Survey Research (MASR): Media and Communication Campaigns Track
Tailor a MASR towards your interest in media, culture and creative industries.
Entirely Online Opportunities
- Earn 12-credits towards a 30-credit Master of Arts in Survey Research degree
- Take courses at no additional cost to your undergraduate tuition
Master of Arts in Survey Research
- Gain innovative skillsets in data collection and analysis
- Utilize cutting edge qualitative and quantitative methods to analyze info about attitudes, opinions, behaviors and demographics
Why Survey Research?
Survey Researchers design research studies, develop surveys, design samples, collect & analyze data, test new techniques and run focus groups. We train our students in:
- Project management and design
- Questionnaire construction
- Sampling and methods of data collection
- Data analysis and reporting
Our students learn to utilize cutting edge qualitative and quantitative methods to analyze info about attitudes, opinions, behaviors and demographics to assess markets. Data is essential in the planning and implementation of effective strategies for any business and market research helps to:
- Create appropriate strategies that best suit the intended market
- Update and add credibility
- Create the exact services and products people need
- Determine the exact marketing mix
Why a focus in Media and Communication Campaigns?
Students can tailor their degree through communication coursework.
- COMM 5003: Advanced Communication Research Methods: Research techniques and procedures for the study of communication. Research design, multivariate statistics, and structural modeling.
- COMM 5120: Communication Campaigns: Campaign theory and planning. Students learn how to conduct interviews and focus groups with members of a target audience, and work with non-profit organizations to design a campaign.
- COMM 5150: Crisis Risk and Communication: Research, theory, and best practices in crisis and risk communication.
- COMM 5640: Social Media Use and Effects: Research and theory on the social and psychological predictors and effects of social media use as well as social media platforms: their technology, functions, and analysis of collected data.
How do I save time and money?
Through the fast-track program students can 12-credits towards their 30-credit masters degree while an undergraduate at no additional cost to their undergraduate tuition. After graduation they can complete their master's degree for less than $15,000. Their remaining 18-credits of coursework can be completed within a year.
Students who do not pursue the fast-track option can complete their degree for less than $25,000 for their 30-credit degree.
Both undergraduate Fast-Track students and full-time graduate students have an internship requirement.
Our program differs from the traditional fee schedule on the Bursar's website. Students pay $825 per credit while they are a graduate student, but they do not pay extra to take graduate courses while an undergraduate. This $825 cost remains the same no matter where you live, so students can pursue a job in Los Angeles or London and pay the same rate. This cost includes tuition and fees. Many of our students work while completing their degree, and a number of students receive tuition reimbursement from their employer.
What do DPP Alumni do?
Our alumni go on to careers public opinion polling, management, market research, health care and public policy. 97% of Department of Public Policy alums are employed within six months of graduation in their desired field.
Current Alumni Employers Include:
- Anthem, Inc.
- Intermedia Survey Institute
- Johnson & Johnson
- Procter & Gamble
The average salary for market researchers in May of 2019 was $71,570 according to the U.S. Bureau of Labor Statistics.