Public Service

Executive Leadership Collaborative

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Public Service Executive Leadership Collaborative

Providing Executive Training for Connecticut Public and Nonprofit Sector Professionals

Survey Usage and Methods for Enhanced Stakeholder Engagement

Friday, February 22, 2019
9:00 AM – 4:00 PM

This full-day session will provide an overview of the potential techniques for measuring government stakeholder attitudes and including stakeholder feedback in the decision making process. The work shop will cover the basics of question wording, instrument construction and study design for surveys, focus groups and in-depth interviews.

Jennifer Dineen
With Jennifer Dineen, Ph.D., Program Director, UConn Department of Public Policy’s Graduate Program in Survey Research



Methods of Assessing Stakeholder Attitudes

The morning session will provide guidance on identifying the appropriate stakeholders and determining which method of measuring stakeholder attitudes is most appropriate.

Primary learning objectives:

  • To understand the strengths and weaknesses of various measurement strategies;
  • To define stakeholder populations and explore respondent/participant selection strategies;
  • To understand and apply the basic principles of survey question wording;
  • To understand the types of error associated with the various measurement strategies.


Practical Applications of Measuring Stakeholder Attitudes

The afternoon session will focus on the logistics of the measurement strategies (the resources necessary to execute the strategy) and provide opportunities for workshop participants to practice the new skills learned.

Primary learning objectives:

  • To provide a guide to logistical planning for engaging stakeholders;
  • To apply the various measurement skills to real-world scenarios;
  • To explore resources available to support future measurement efforts.