Survey Research

Vision, Mission and Values


The vision of the Graduate Program in Survey Research (GPSR) is to develop well trained survey research practitioners, with the research and analytic skills necessary to execute high quality research in a wide variety of industry sectors.

Mission Statement

The mission of the Graduate Program in Survey Research is to provide graduate-level education and training to survey research practitioners by providing instruction in all stages of the survey research process, including project design and management, questionnaire construction, sampling, traditional and cutting-edge methods of data collection and data analytics and insights. The GPSR also provides education and training in emerging methodologies and industry challenges.


Excellent teaching: We are committed to delivering the highest quality of instruction through our robust, online learning management system. GPSR courses are engaging, interactive, and applicable. Our courses are designed to develop the skills necessary for becoming successful research project managers and project directors. We help students develop rigorous survey and analytic skills that they can apply to answer a wide variety of questions in a multitude of industry sectors.

Rigorous scholarship: We investigate relevant questions researchers encounter in marketing, education, public health, politics, policy and government. Students are trained to look for solutions to complex questions using a variety of methodologies and analytic perspectives. Our program draws together theoretical knowledge with real-world research skills and practice.

Student-Centered: Our curriculum and course content are designed to meet the needs of professional students. Our courses provide many opportunities for students to interact with peers and faculty in a way that allows students to work at a time most convenient for their schedule. Because students learn differently, content is presented in a variety of ways including video, audio and text. Student-centered learning requires students to be active participants in every course.