Trying to understand the wants, needs, and beliefs of your audience is extremely complicated and requires sophisticated methodologies and expertise. And competition for market insight is fierce. You better know what you're doing – and you better know it fast if you're going to make your mark in the dynamic field of Survey Research. This credential from the University of Connecticut is exactly the edge you'll need.
If your expertise in any area of Survey Research needs strengthening – or if you're just breaking into the field – you've come to the right place. The University of Connecticut's (UConn) Survey Research Online Graduate Certificate is designed for:
Learn how the Survey Research Online Graduate Certificate from UConn, one of the nation's Top 25 Public Universities, will support you as your organization – or clients – race to understand the market and get ahead.
Design the curriculum to your interests: You choose from more than 17 different courses to create a 4 course curriculum that reflects your specific needs and interests. You can go broad or you can specialize; our program is extremely flexible. For example, you can:
- Sharpen your skills in quantitative methodology.
- Learn how to analyze public policy and evaluate programs.
- Understand the art and science of designing survey questionnaires.
- Develop skills for writing research proposals.
- Gain a greater grasp of market segmentation.
- Learn how technologies like eye recognition software are used to analyze customer behavior.
- Research and write papers on public opinion.
- Assess survey techniques used to gauge American political opinion.
- Learn how to develop and implement a project budget, manage project contracts, and lead a project team.
Advantages of the Survey Research Program
Practical Real-World Skills
Each week, you'll get right down to work, learning a new set of practical skills that you can take directly to your workplace – or develop skills that will help you get a new job. You can even use your assignments as a way to work on actual projects, so you can have an immediate impact on your organization. And our courses are designed to replicate the work environment; so don't expect to stay in your shell and do your own thing. You will continually work with and learn from your classmates.
Practitioners Who Teach What They Practice Every Day
All of our instructors are leading practitioners in the field of Survey Research and subject matter experts in questionnaire design, political polling, attitude formation, project management, among other key topics. They use a variety of real-life experiences to illustrate concepts, making abstract ideas more meaningful and easier for you to see how they can apply to your responsibilities.
Diverse Student Base with Diverse Experiences
The courses include working professionals from all over the world, as well as full-time Master's students. As a result, the student body brings together a rich mix of seasoned knowledge, real-life experience, various perspectives, and different opinions to strengthen the quality of education for all students.
Yes, there are deadlines. But our online platform – allows to work at your own pace and on your own time – at home or at the office. You may also be surprised to discover that our online platform creates a highly interactive, collaborative experience. How? Faculty members post questions to a discussion board to which students add their responses – and can respond to each other, providing invaluable feedback and insights. Students have time to think and edit before they post – and even those individuals who may be reluctant to talk in a traditional classroom setting feel more comfortable expressing their ideas and views.
Is the Survey Research Graduate Certificate Right for You?
The Survey Research Online Graduate Certificate is open to anyone with a Bachelor’s degree. You can apply for the entire four course program, or just take one or two courses to start. Credits will also apply to the Master's in Survey Research, Department of Public Policy, UConn.
To date, a wide range of professionals have enrolled in the Survey Research Online Graduate Certificate Program, including:
- Research Directors
- Assistant Research Directors
- Research Associates
- Junior Project Directors
- Product Directors
- Marketing Managers
- Research Analysts
- Assistant Research Analysts